Designed: Senz aerodynamic umbrellas
The Senz aerodynamic umbrella turns itself to the best position in the wind and won a red dot award for its novel design. Even the shaft was rethought and redesigned (it’s oval, not cylindrical or square). I love reinventions of every day objects that are long taken for granted.
And not that an umbrella matters in a hurricane, but…
Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/1274-designed-senz-aerodynamic-umbrellas