IAC Up, Ask Down In Second Quarter
A strong second quarter by IAC saw a 78% increase in profits, mostly driven by assets sales and reduced costs.
The positive headline results did not flow through to the struggling 4th ranked search engine Ask.com, which saw a decline in revenues. The second quarter decline comes despite a $100 million Crispin, Porter + Bogusky advertising campaign that should be resulting in increased traffic and revenue to the site.
The exact amount of the decline was not disclosed.
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/139298185/