Intuit Shuts Down Zipingo. Yelp Winning This Space Through Attrition
Zipingo, the small business review site launched by Intuit in late 2005, shuts down. The message above is all that remains on the site. Without coming right out and saying it, the reason they’ve shut it down is that no one was apparently using it.
When it launched, Zipingo competed with a slew of other startups that were targeting local business reviews. Of the three that we mentioned - Yelp, Judy’s Book and Insider Pages - only one, Yelp, remains in it’s original form. Judy’s Book changed its model to focus on coupons and deals, and Insider Pages sold for little more than the capital it originally raised to CitySearch.
Other startups, of course, are joing this space all the time. Google and Yahoo will take their pound of flesh, but upstarts like AskPoodle are giving it a shot as well.
Zipingo joins the TechCrunch DeadPool.
Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0
Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/147928786/
on August 25th, 2007 at 5:26 pm
[…] This morning, I learned via the Ajax blog that yet another site that relied on content contributed by its user community has shut down. On Aug. 23, Zipingo, a small business review site launched in 2002 by Intuit, shuttered its site. All that remains is this announcement — none of the other site content remains accessible. […]
on August 25th, 2007 at 9:23 pm
[…] Ajax Blog » Intuit Shuts Down Zipingo. Yelp Winning This Space Through Attrition “Zipingo competed with a slew of other startups targeting local business reviews. Of the 3 we mentioned - Yelp, Judy’s Book and Insider Pages - only one, Yelp, remains in its original form. Judy’s Book changed its model to focus on coupons and deals.” (tags: business reviews) […]